TEAM
At The Snowball Effect Group, we harness momentum to fuel client growth through three tiers of expertise:
Senior Advisors: Industry veterans
Rising Talents: Innovative young professionals
Athletes: Unique sports insights
This diverse team drives solutions in strategic partnerships, brand strategies, and complex challenges in the sports and lifestyle industries. We’re not just consultants—we’re partners in your success, helping you become an unstoppable force. Meet the catalysts of your growth.
Jeff Boliba- Founder & Lead Consultant
Jeff, widely known in the industry as "Boliba," is the driving force behind The Snowball Effect Group. Bringing nearly three decades of global sports industry expertise to the table, Boliba's experience spans snowboarding, volleyball, baseball, and softball, giving him a unique, multi-sport perspective. Boliba is all about connecting businesses with the right resources and partners to help them thrive, always with a community-focused, purpose-driven approach. His secret sauce? A blend of strategic alliance know-how, retail marketing savvy, and an uncanny ability to bring out the best in people. This talent for maximizing human potential, combined with his knack for spotting trends across various sports, sets Boliba apart. From grassroots marketing at the Winter Olympics to coaching championship teams, Boliba's mission is clear: creating win-win partnerships that benefit businesses, athletes, and communities alike, while inspiring everyone involved to reach their full potential.
Senior Advisors
Mike Williams- Coach / Advisor
Meet Mike, our productivity guru. He's on a mission to help busy folks like us find focus in the chaos of modern life. Mike's the author of "Doing to Done: Productivity Made Simple," a book that's as fun as it is practical. With engaging visuals and simple concepts, Mike's approach cuts through the noise to help you create a productivity system that actually works. Whether you're drowning in to-do lists or just looking to up your game, Mike's got the tools to help you get it done.
Taryn Hennebicque- Strategic Communications Advisor
Taryn is our storytelling maestro, with a knack for shaping marketing communications that make brands shine. With 20 years of experience spanning from celebrity partnerships to mental health initiatives, she's a PR and marketing Swiss Army knife. Taryn's worked with big names like Disney, Vail Resorts, and Ben & Jerry's, but she's just as passionate about helping startups find their voice. She and Jeff first joined forces at Burton Snowboards, where they collaborated on groundbreaking global initiatives. When she's not crafting the perfect pitch, you might find Taryn championing important causes like the Vermont Donor Milk Center she co-founded.
Jason Ruwet - General Counsel
Jason is our legal eagle, bringing nearly 24 years of corporate and transactional law experience to the team. Licensed in Vermont, Washington D.C., and the U.S. District Court of Vermont, he's been the go-to guy for small to mid-sized businesses across northwestern Vermont. Jason thrives on making personal connections, whether with clients or teammates. He and Jeff often connect over their shared passion for baseball, debating team stats, and strategies. When he's not navigating legal waters, you'll find Jason hitting the ski slopes, hiking trails, or jet-setting with his wife Kate to visit their three college kids.
Rising Talents
Jeffrey Boliba- Creative & Brand Strategist
Jeffrey is our digital design specialist, bringing a next-generation perspective to The Snowball Effect Group. From his base in Burlington, Vermont, he breathes life into ideas through captivating visuals. With roots at the University of Utah and Milosport Snow & Skate, Jeffrey has developed a diverse skill set spanning apparel graphics to web marketing. His creative touch has enhanced brands like Torment Magazine, Woodward, and Burton, leading to success in digital marketing roles, most recently with Cannaplanners. Outside of work, Jeffrey embraces the outdoors - camping, hiking, or snowboarding. His competitive spirit and artistic vision infuse every project with a unique blend of creativity and impact.
Jacob Boliba- Digital Media & Partnership Strategist
Jacob is our dynamic connector, bridging partnerships and digital media at The Snowball Effect Group. A recent University of Oregon graduate with a Sports Business major and Media Studies minor, Jacob brings fresh energy and a lifelong passion for sports to the team. As a three-sport athlete in high school, he learned the value of teamwork and perseverance early on. Jacob continued his athletic journey as a member of the University of Oregon Club Golf Team, while also actively participating in the Warsaw Sports Business Club at UO. This unique blend of hands-on sports experience and academic prowess gives him a multifaceted perspective on the industry. Jacob's innovative approach to digital media and strategic partnerships is key to creating impactful campaigns that resonate with audiences. His enthusiasm for sports, coupled with his business acumen and creativity, makes Jacob a vital asset in our mission to drive growth and innovation in the sports and outdoor recreation world.